As soon as you throw around words like “Ethical”, I prepare for a lecture on morality and religion. That’s not the intent of the article. However I’ll offer you a sliding scale and you can impose your own sense of ethics and morality to ascertain which end of this scale you’re comfortable with. I’m quite convinced that ethics is really a sliding scale affected by Risk, Reward and Motivation.

· Risk = Likelihood of punishment

· Reward = Size of the prize

· Motivation = Emotional drive based on positive or negative circumstances.

For instance, if you ask most people if they would eat food from a dumpster, most would say “Hell No “.However, as your hunger grows and your choices for something better recede, your willingness to partake of the dumpster dining experience will grow.

As it pertains to reviews there’s well-known question of what will reviews do for me. I think you will find four primary benefits for reviews:

  1. Ego boost for the business owner. “They like me!, They love me!”
  2. Social signals to the search engines that folks are engaging with your company. This has a tendency to effect ranking to a tiny degree.
  3. An aesthetic indicator that produces your company listing stand out. In the instance of a Google listing, the 5 yellow stars appear after you get 5 reviews and that produces your maps listing more noticeable and more likely to get clicks or calls.
  4. Positive affirmations to your potential customers that others have found everything you provide to be of value.

Obviously, the fourth is the principal factor of interest. 60% of online shoppers look at reviews before creating a decision. Refer to link at the bottom.

Most business owners already know this. So, reviews are something which business owners want. However, I’ve seen a lot of confusion about where in actuality the reviews should really be placed and simply how much value and weight they carry buy google 5 star reviews . The principal value is founded on credibility from potential customers and possibly search engines. Listed here are where most of the reviews end up and the value that they carry.

· Company Website: Written Review – This type of review carries no weight with search engines and almost no credibility with potential customers because everybody knows you control the internet site and you can put anything you want on the regardless of the truth of the statement or if the consumer is really a real person or not.

· Company Website: Video Review – This carries more weight with your potential customers because people could see it is a real person and not really a creation of your imagination. They still don’t know if this individual is actually a customer of yours or perhaps a good friend that owes you a favor, but it looks more realistic. Many times these types of reviews are great for a certain product page or the page that discusses something you provide.

· Google Plus: This tends to carry more weight with potential customers because they know you can’t delete a poor review and it is slightly difficult to fake the reviews.

· Yelp: This tends to carry more weight than Google reviews because it is even harder to fake these reviews and you can’t delete bad reviews from this forum. This review platform carries a lot of credibility with Google as well. Yelp has a loyal following and there are a lot of individuals who use that in place of a research engine.

· Facebook: It is good to really have the stars and a published review on Facebook since there are loyal Facebook followers that provide this platform credibility. Although you can’t delete bad reviews from Facebook, it is not really a well-known fact.

· Yellow Page or Dex: It is good to have one or more review with this platform because it has a tendency to influence that band of individuals who want to make use of this search tool.

· Other locations that you may want to have reviews include: Citysearch, Manta, Superpages, Kudzu, Best of the Web, and Better Business Bureau. If you can get reviews on Angie’s list those are pretty solid since they are extremely difficult to fake.

Given that you know the value of reviews and where to put them it’s time to address the first question of in case you “pay” for them?

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